Integrating PPC with Organic Marketing

Pay per click advertising is one of the quickest ways to boost results for your business. Our team works to balance the highly-targeted effects of our PPC campaigns with organic efforts designed to provide sustained results. This combination of efforts gives our partner businesses a decided edge over their competition.

How It Works

One of the questions we hear most from business professionals is “how does the PPC process work?” So, here is a quick snapshot at what you can expect as we begin your pay per click advertising campaign. After our paid search experts complete an analysis of your business’ online presence, they complete the following setup steps:

  • Develop a comprehensive keyword targeting strategy including negative keywords for your PPC campaigns.
  • Build and develop PPC campaigns with correct categorization, matching and Ad Groups.
  • Write ad text with multiple ads for efficiency testing.
  • Setup tracking code for Analytics, PPC Conversion Tracking and Call Tracking.

The ability to adapt and modify strategy is key to helping your business constantly increase traffic. Our team persistently tunes and modifies PPC strategy, adjusting bids and positions to maximize results. Because we keep tracking conversion analysis, our strategists have a proven track record of getting results that maximize our client’s pay per click advertising budgets. Staying true to our “results not rankings” commitment, we will do everything to deliver the greatest return on your PPC investment.


Google dominates internet search, and, some would say, the world. Because of the search engine strength Google possesses, a PPC campaign on this platform can give your business some serious traffic. The most outstanding benefit of a Google PPC campaign is the fact that you can directly target a customer who is currently searching online for a product or service you want to promote, allowing you to directly influence your target consumer’s behavior when they are actively in purchase mode.

Flex Your Search Power

What makes a Google PPC campaign so effective is its ability to promote a product or service when you want it, where you want it, and to the type of customer you are trying to reach. With approximately 300 million monthly users, you enjoy far wider reach than you would otherwise experience, giving your business a serious upper hand. Google PPC offers you an unparalleled opportunity to harness the power of the world’s largest search engine to better your business.

Pump Up Your PPC

As Google-certified SEM specialists, our team knows what it takes to get your Google PPC the traffic you desire. We specialize in creating custom plans to maximize your ROI and integrate seamlessly with your other online marketing efforts.

Bing / Yahoo

With Bing and Yahoo! falling just behind Google in search volume, it should be no surprise that your business can get some serious results from launching a PPC campaign on either of these search engine platforms.

Customized Campaigns

Our team understands the niche demographics that are best targeted with each search engine. This industry-specific knowledge gives the businesses that partner with us the competitive edge. We are able to advise our clients to spend at different rates for different search engines to see the best results.

When you partner with Digital Technologines Online Marketing for a Bing or Yahoo! PPC campaign, you will work hand in hand with our Paid Search department to develop the direction you envision for your campaign based on your business goals. Then, after our Paid Search department conducts an overview of your company’s online presence and completes keyword research, we create campaigns that compliment your business and our marketing strategy. The result is a comprehensive PPC campaign that provides you with a good return on your investment – something every business owner can appreciate.